For contractors & trades
Your website and your back office, in one system.
A high-trust site built for roofing, HVAC, remodeling, fencing, and concrete crews — one that turns storm-season traffic into booked jobs. Wired underneath it: a Command Center that runs every lead, job, and invoice from a single screen.
Part one
The website
Every page is built to earn trust fast and turn a visit into a call, a text, or a submitted estimate.
Built to convert
- Sticky call & estimate bars that follow the visitor down the page
- Tap-to-call everywhere, on every device
- Trust pills — licensed & insured, certifications, star rating, years in business
- Services grid laid out by trade specialty
- Before/after project slider for real proof of work
- Financing band for bigger-ticket jobs
- Storm & insurance claims process, explained step by step
- Local-SEO blog for the towns you actually serve
- Google reviews pulled in automatically
Capture every lead
- Multi-step Free Estimate form — project type, timeline (including Emergency), and job details
- Every submission feeds straight into the Command Center CRM
- Click-to-call buttons placed everywhere a visitor might convert
After-hours AI dispatcher
- "Ava" triages emergencies 24/7 when your office is closed
- Runs a safety check before anything else
- Collects address, name, and phone number
- Issues a dispatch ticket automatically
- Texts the homeowner and alerts the on-call crew
Standard build, done right
- On-page SEO for every service and location page
- Local-business schema markup
- Google Business Profile setup
- Maps embed and analytics wired in from day one
- SSL and domain configured for you
- Fully responsive across mobile, tablet, and desktop
Part two
The Command Center
A login-protected dashboard that runs the business behind the website — demonstrated live with sample data in the interactive demo above.
CRM & leads
- Leads table with status pipeline, estimated value, source, and follow-up dates that flag when overdue
- Drag-through Pipeline board — New → Contacted → Estimate Sent → Won → Lost — with value totals per stage
- One-click convert a Won lead into a Customer
- Customer profiles showing every job, photo, document, invoice, and email in one view
Project management
- Job Coordinator with a stage stepper — Estimate → Scheduled → Materials → In Progress → Punch List → Complete
- Per-job checklists with progress percentage, crew assignment, and due dates
- Automatic "at risk / behind schedule" flag
- Schedule calendar of start and due dates across every job
- Tasks with priorities and an overdue view
Client communication
- Auto-drafted job-update emails that pull the job's stage, percent complete, and target date
- Attach specific job-site photos straight into the update
- Unified Social Inbox for comments & DMs in one place
- One-tap review-request links by text or email
- Website Client Login opens the homeowner's own portal
Document storage
- Contracts, permits, warranties, receipts, and invoices — grouped by job with type filters
- Job-site photos organized Before / During / Final
- A brand-asset kit and reusable photo library
Estimates & invoicing
- Create and number invoices with statuses — draft, sent, paid, overdue
- Mark paid and track outstanding vs. collected KPIs
- Invoice straight from a customer or a job
Reviews & reputation
- Average rating tracked at a glance
- "Needs reply" queue with inline replies
- Request reviews by Google or Facebook
Reporting
- Dashboard KPIs — open pipeline value, active jobs, outstanding balance, collected-to-date
- Website Analytics — visitors, leads, conversion rate, calls, top pages, lead-source breakdown
Automation
- Evergreen post recycling to keep your feed active
- Posting queue with weekly slots
- AI "Fill my week" and "Job → Post" content drafts
- Best-time-to-post guidance
On the roadmap: missed-call text-back, speed-to-lead alerts, email follow-up sequences, and card/ACH invoicing.
One system, not a stack of subscriptions
Retire the tools that don't talk to each other
Most contractors pay for a website host, a lead tracker, an invoicing app, a review service, and a file drive — none of which share data. The Command Center rolls them into one, so a lead captured on the site is already a job, a customer, and an invoice without anyone re-typing it.
Replaces
One login, one bill — instead of five or six services that each want their own monthly fee.
Website forms, tap-to-calls, and the after-hours AI dispatcher all feed one pipeline.
Every job's photos, permits, contracts, and invoices sit on the customer's record.
Job-update emails and review requests draft themselves from the job's real status.
Stop paying for overlapping apps — and stop re-entering the same lead five times.
Add the Social Studio
Publish everywhere, AI-drafted captions, one inbox — all under your brand.
How it works
One build, then we keep the leads coming
A one-time build fee gets your site designed, shipped, and your Command Center set up and stocked with your services and service area. A monthly plan keeps it working — SEO, review requests, and reporting, all pointed at revenue.
STEP 01
We design & ship the site
Your services, service area, trust signals, and estimate flow — built and launched, wired to the Command Center from day one.
STEP 02
We set up your Command Center
Pipeline stages, job stepper, document folders, and invoicing configured around how your crew actually works.
STEP 03
We keep the leads coming
Ongoing local SEO, review requests, and content keep new traffic — and new estimate requests — arriving every week.
STEP 04
You watch it in revenue terms
Dashboard KPIs tie pipeline value, active jobs, and collected revenue back to the traffic and leads that produced them.